Summarizing the recent presentation at LA2M of Dave Linabury is very much like capturing lightening in a bottle. Audience members were struggled to take notes fast enough. This recap isn’t comprehensive because Linabury’s talk was so rapid and so wide ranging it would be difficult to cover everything.
Linabury is Director of Interactive for Campbell-Ewald, one of the country’s leading advertising agencies. He is considered one of the top minds in social media in the US. His expertise was on full display as he galloped through over twenty topics. Using the format “What’s Hot and What’s Not”, he covered everything from social music to games to blogging to streaming video. While the title of the talk noted a focus on business, there were many topics of interest for the consumer as well.
He began his talk by addressing interactive music. In the social music category he compared Pandora.com with Grooveshark.com. Linabury said that the more mature Pandora is showing its age and the Groove Shark offers a better interface for the consumer and the musician, as well as an excellent music archive. In music sharing, Linabury noted the virtual demise of Myspace.com and explained the advantages of Soundcloud.com. For musicians, there are far more interactive possibilities with Sound Cloud. As Linabury pointed out, MySpace isn’t viewed as relevant. In the buying music category Linabury picked Spotify.com over Apple.com/itunes. He explained that itunes has too many rules and that Spotify offers a broad range of convenient and useful functions without the rules.
When discussing shopping Linabury favored Heartsy.me over Etsy.com. Both offer unique, artistic hand made goods, but Heartsy offers products at a discount. In social gaming he suggested trying Cityville the urban version of Facebook’s Farmville. He also liked Angry Birds Seasons over Angry Birds saying, “It’s just cooler”.
Linabury also made recommendation for visual media. He recommended Instagr.am over Flickr.com. He explained that Instagram made it easy to share photos from almost any phone to any site. He noted that Instagram offers a variety of photo filters that can be applied before publishing. Linabury picked Boxee.tv over Netflix.com. Boxee offers equipment for sale or it can be set up on any computer. It offers streaming video from internet sources, an apps library, a social function and interactivity with your personal media library. In social video, Linabury liked Spreecast.com better than Skype.com. Spreecast is a social video platform that allows people to broadcast together. He also suggested the video platform associated with Plus.google.com (Google+).
If you need a question answered, Linabury recommends you try Quora.com over Answers.yahoo.com. Quora is a collaboration of experts, sort of a cache of research on a wide range of topics. Yahoo Answers is more of a message board for public opinions on questions asked. If you blog, Linabury suggested the micro blogging site Tumblr.com. He said that it appears that Google is tiring of Blogger.com and isn’t putting much effort into updating the look or interface. Tumblr allows for posting text, photos, quotes, links, music and videos. Reposting is easy. It’s like Twitter.com for bloggers: pithy, compact and lively.
For social group sites, Linabury picked Google+ over Facebook.com. He liked Google+ for the ability to direct content to specific groups. He noted that Facebook was forced to make changes with the introduction of Google+. He also mentioned that Google+ isn’t available for businesses yet. In the meantime, he believes that Facebook is one of the most effective social media marketing tools that businesses can use.
Linabury covered more topics than are included here. For more on this fascinating presentation, view the video in the LA2M.org archive. For more information on Dave Linabury, check out @davezilla, Davezilla.com, Davelinabury.com, Socialthreat.com, Linkedin.com/in/davezilla and Facebook.com/dave.linabury.
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