What's In a Name?

We've all heard of a few name changes that make you wonder what they were thinking. Puff Daddy to P'Diddy to who knows what. The logic just doesn't seem clear. We like to think of our name shift as more memorable and descriptive. Here are some examples of famous name transitions that accomplished similar goals.

Back in 1893 a pharmacist named Caleb Bradham invented the original soft drink formula for a product that would become a world wide house hold name. He named it "Brad's Drink" in 1898, but soon it was renamed "Pepsi Cola". It's catchy and tells you exactly what to expect when you crack open an icy cold bottle. Good move Caleb.

Another well known name alteration is that of William Frederick Cody to Buffalo Bill. William Frederick Cody is a distinguished name suitable for a frontier attorney, mayor or newspaper publisher. But Buffalo Bill was none of these. Born in Iowa Territory in 1846, he became a US Army scout, bison hunter and international showman. William Frederick Cody just doesn't have the same ring or stir the imagination the way the name Buffalo Bill does. It's a name people remembered and they knew what it meant to see Buffalo Bill's Wild West Show.

Well, we're not going to quench your thirst or entertain you with an amazing show.  What we have to offer is what our name says.  We are local to Tecumseh and Michigan. We are an agency with ties to many types and brands of insurance. We will help you with all your life, health, disability, annuity and long term care insurance needs. Our financial planning services will still be handled under the name Boulevard Financial.  Our insurance services will be offered through Boulevard Insurance Agency of Tecumseh.  We look forward to assisting you with your insurance and financial planning needs.