Due to inclement weather on November 30th LA2M founder and CEO of Ingenex Digital Marketing, Derek Mehraban stepped in to take the helm. His expertise in digital marketing is well recognized by the business community and the many Michigan State students he has guided through the intricacies of the topic in his New Media Drivers License class. He was named one of Crain’s Detroit 40 under 40, an award which honors the best and the brightest in Southeast Michigan who have made their mark on business before the age of 40. His business, Ingenex Digital Marketing, works with a variety of companies assisting them with new media marketing strategies. Mehraban shared some of his expertise with the LA2M audience on the topic of Mobile SEO.
Mehraban began his presentation by demonstrating his own personal Search Matrix. His graphic showed his most significant areas of on line presence and how those are interconnected to media and social media sites. In his example, Ingenex, LA2M and MSU were primary activities tied to blogs, Linkedin, Facebook, PR.com and more. He is also planning on open sourcing his new book “The New Media Drivers License Resource Guide” which will be released in January. Search Matrix creates a strong digital presence which can be an asset to an individual business person or a major company.
Tablets and other mobile devices are booming in popularity for a shopping and research. Mehraban noted that recent figures show that 70% of US households use the internet for local information. Mobile device searches are often location based so Mehraban advised businesses to take advantage of local free location based listings. He explained that mobile websites need to be developed with a focus on keywords and Meta Tags used by Google and Bing since 82% of internet traffic begins with search engines. He suggested that businesses can discover keywords by using Google search and observing auto complete. Mobile sites can also be link and image optimized.
Mehraban emphasized that there is no substitute for good content on a mobile website. Mobile sites must be designed with easy access to the information that a mobile user would need to find first. The mobile interface and content need to be sticky or future search results could be affected. Mehraban explained that location based apps like Four Square and Gowalla can be useful marketing tools for local businesses that claim their listings. Regional businesses can make use of location based searches by creating mobile pages relating to their desired marketing locations.
The entire presentation can be viewed in the LA2M archive. You can follow Derek Mehraban on Twitter at @Mehraban. He can also be found on Facebook and Linkedin.
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