The tips in this post are shared with the permission of Debra Power of Get Power Marketing. Recently I attended a workshop at LEDC presented by Debra. She is an exceptional speaker and her presentation was both informative and useful. If you have an opportunity to hear her speak in the future, I would recommend it. Just for reference, her web address is http://www.getmarketingpower.com/ and her phone number is 734-741-1134. The title of her presentation was Your Path to Marketing Success and the core topic was developing a marketing plan. Since wiser minds than I have recently addressed that topic, I'm simply going to pull out a few key tips for simple marketing steps you can take today. These are drawn from the workshop booklet I received at the meeting.
Survey your customers. They are a treasure trove of valuable information.
Create a customer database and use it. It requires 6 times the marketing expenditure to gain a new customer compared with getting an existing customer to do business with you again.
Follow up with your customers after the sale. They will be impressed that you care.
Use coupons, offer free samples or a free hour of consultation. Consider the impact on your bottom line before implementing this tip.
Hand out free promotional gifts. See above.
Re-examine your signage. Look at your business inside and out, like you have never seen it before. This can be a real eye opener.
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