These Marketing Tips You Can Implement Today are published here with the permission of Debra Power of Get Marketing Power. Her resent presentation at LEDC was highly informative and very helpful. You can learn more about Debra by going to her website GetMarketingPower.com or call 734-741-1134. These are some of Debra's useful and clever tips.
Host a contest for something related to your business. Keep in mind the expense of the prize and any collateral expenses versus the benefit.
Make your telephone on-hold message a marketing tool. Keeping this fresh is a great idea.
Start a blog. If you have email addresses for your customers, contact them and invite them to follow you. Be sure to put your blog address in other promotional materials, including your business cards.
Review your pricing strategy and see if there are opportunities to improve. It's not a bad idea to know what your competition is charging for the same or similar items. Is it possible for you to afford a loss leader for a period of time to bring new people into the store? If you offer a loss leader, it's important to advertise. Your pricing may also need revising if there is something you offer that just isn't selling. Remember that your customers may also have some insight for you on this topic.
Keep quality a priority. Customers are disappointed with shoddy merchandise. If you have a service business, make sure that your entire team is on the quality band wagon. Customers remember and share a good experiences with a business. Customers remember and share not so good ones too. For which would you prefer to be remembered?
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