These tips are published here with the consent of Debra Power of Get Power Marketing. Her recent presentation through the LEDC regarding creating a marketing plan was very helpful and highly informative. If you would like to contact Debra, her website is http://www.getmarketingpower.com/ and her phone number is 734-741-1134.
Encourage repeat business right from the start. This can be done by in-store, email or Facebook only offers. In services businesses, it's important to get to know your customers and help them to be familiar with all the ways you may be of service to them.
Train your staff to answer the phone with a friendly, marketing-specific message. Be sure all of the people in the business who may answer the phone are informed and on board.
Remember: your best customers are your existing customers. It takes six times the marketing dollars to convert a prospect to a customer compared with an exisitng customers. If some one is already doing business with you, then it's probably safe to say that they like you and would probably buy from you again. Make sure you do whatever you can to keep it that way. Keep them happy.
Present demonstrations, workshops and consultations whenever possible. People like to do business with people they view as knowledgible and experts at what they do. Workshops can be an interactive way for your customers to become involved with your products or services.
Choose a charity and become an advocate. This is good for the charity, good for your community, good for your personal well being and can be a PR asset. The PR is in last place though, because the other benefits are so much more important.
Review you hours of operation and see if new hours might be more appealing to your prospects/customers. Ask your customers for input. Post the question on your Facebook page. Depending on the type of business, after hours appointments may be appropriate.
In addition to today's marketing tips, I also wanted to mention the wealth of marketing information shared at today's Adrian in the AM. The presenters from various marketing related businesses offered professional marketing insight. The program concluded with a marketing tips lighting round among the morning's speakers. Thanks for all the information and thanks Ann for the great Adrian in the AM topic.
Among the upcoming announcements in the Adrian Area Chamber email newsletter you will find information on the next Marketing SIG Lunch and Learn. It will be held on Friday April 22nd and promises to be another great marketing session. Another thanks is due to Ann for giving me the opportunity to share some marketing thoughts and ideas with the Chamber Conversations blog readers. Stay tuned to this blog for more useful and interesting marketing information.
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